政府計畫（GRB），建議「依年度遞減排序」，以查看最新的研究方向。
| 畢業學年度 | 論文標題 | 連結 | 學位 | 畢業時長(年) |
|---|---|---|---|---|
| 關鍵字 | 口試日期 | |||
| 113 | 以道德許可... 以道德許可理論探討過度消費 (Explore Overspending through the Lens of Moral Licensing Theory) | NTHU NDLTD | 碩 | 1.86 |
. .... | 2025-06-09 | |||
| 113 | 剪輯影片對... 剪輯影片對直播績效的影響研究 (The Impact of Clip Video on Live Streaming Performance) | NTHU NDLTD | 碩 | 1.86 |
. .... | 2025-06-09 | |||
| 113 | 直播中社交... 直播中社交互動與主播特質對消費者購買意圖之影響：統合分析回顧 (Unpacking the Effects of Social Interaction and Streamer Attributes on Consumer Purchase Intentions in Live Streaming: A Meta-Analytic Review) | NTHU NDLTD | 碩 | 1.86 |
. .... | 2025-06-09 | |||
| 112 | 探討球員與... 探討球員與啦啦隊吸引力對於消費者行為意圖的影響 (Exploring the Impact of Players and Cheerleaders's Attractiveness on Customer's Behavior Intention) | NTHU NDLTD | 碩 | 1.89 |
名人代言(Celebrity Endorsement)、來源可信度模型(Source Credibility Model)、來源吸引力模型(Source Attractiveness Model)、職業運動(Professional Sports)、職業運動員(Professional Athletes)、啦啦隊成員(Cheerleaders) 名人代言(... | 2024-06-20 | |||
| 112 | 產品種類、... 產品種類、服務品質與銷售績效： 顧客參與的中介效應及產品類型的調節效應 (Product Assortment, Service Quality, and Sales Performance: Mediating Effect of Customer Engagement and Moderating Effect of Product Type) | NTHU NDLTD | 碩 | 1.85 |
產品種類(Product assortment)、服務品質(Service quality)、顧客參與(Customer engagement)、產品類型(Product type) 產品種類(... | 2024-06-06 | |||
| 111 | 情感內容對... 情感內容對線上餐廳評論的影響: 來自 Yelp.com 的證據 (The effects of emotional content on online restaurant reviews: Evidence from Yelp.com) | NTHU NDLTD | 碩(外籍生) | 1.90 |
評論(Online Reviews)、餐廳(Restaurants)、情感(Emotions)、回顧有用性(Review Helpfulness)、價格(Price) 評論(On... | 2023-06-26 | |||
| 111 | 評論內容及... 評論內容及評論者特性對於線上遊戲評論助益性的影響: 搶先體驗及時間序的調節作用 (The impact of review content and reviewer-related characteristics on online video games' review helpfulness: The moderating role of early access and time) | NTHU NDLTD | 碩(外籍生) | 1.90 |
評論助益性(Review helpfulness)、情緒分析(Emotional analysis)、可讀性(Readability)、電玩遊戲(Video games) 評論助益性... | 2023-06-26 | |||
| 111 | 探討評論訊... 探討評論訊息量對於線上電玩遊戲評論助益性的影響: 電玩開發者類別的調節作用 (Investigating the effect of review informativeness on online video games' review helpfulness: The moderating effect of types of game developers) | NTHU NDLTD | 碩 | 1.90 |
評論助益性(Review helpfulness)、遊戲產業(Gaming industry)、屬性(Attributes)、開發者(Developers) 評論助益性... | 2023-06-26 | |||
| 111 | 直播話術對... 直播話術對轉換率的影響 (The effect of live streaming content on conversion rate) | NTHU NDLTD | 碩(外籍生) | 1.88 |
電商直播(live streaming e-commerce)、直播話術(verbal content)、轉換率(conversion rate)、刺激-反應模式(Stimulus–Response model)、語文探索與字詞計算（LIWC）詞典(Linguistic Inquiry and Word Count (LIWC) dictionary) 電商直播(... | 2023-06-19 | |||
| 111 | 顧客參與如... 顧客參與如何影響轉換率，以直播電商為例 (How customer engagement affects conversion rate: Evidence from live streaming e-commerce) | NTHU NDLTD | 碩(提早入學) | 1.38 |
直播電商(live streaming e-commerce)、顧客參與(customer engagement)、銷售轉換率(conversion rate)、達人播(influencer live streaming)、店播(brand-run live streaming) 直播電商(... | 2023-06-19 | |||
| 110 | 探討消費者... 探討消費者的網站瀏覽行為 -以台北旅遊網之點擊流數據為例 (Exploring Customer Web Browsing Behavior: A Clickstream Data Analysis by Using Taipei Tourism Website) | NTHU NDLTD | 碩 | 1.98 |
點擊流數據(clickstream data)、潛在類別分析(latent class analysis)、購物籃分析(market basket analysis) 點擊流數據... | 2022-07-25 | |||
| 110 | 顧客線上評... 顧客線上評論中嵌入的情緒對OCR有用性之影響：以Yelp網站上之餐廳評論為例 (The effect of emotions embedded in customers' online reviews on the usefulness of OCR: an example of restaurant reviews on Yelp) | NTHU NDLTD | 碩 | 1.88 |
電子商務(E-commerce)、顧客決策(customer decision making)、顧客線上評論(online customer reviews)、顧客線上評論有用性(online review usefulness)、語文探索與字詞計算(LIWC) 電子商務(... | 2022-06-16 | |||