政府計畫（GRB），建議「依年度遞減排序」，以查看最新的研究方向。
| 畢業學年度 | 論文標題 | 連結 | 學位 | 畢業時長(years) |
|---|---|---|---|---|
| 關鍵字 | ||||
| 112 | 笑一個！一... 笑一個！一個笑容勝過千言萬語。情感需求如何影響廣告偏好 (Smile! A Smile Speaks Louder Than Words. How Need for Affect Influences Advertising Preferences) | NTHU | 碩 | 無口試日期 |
情感需求(Need For Affect)、隱喻(Metaphors)、笑容(Smiles)、廣告偏好(Advertising Preference) 情感需求(... | ||||
| 112 | 你選好了嗎... 你選好了嗎？矛盾心理對選擇困難的影響－以考慮集大小與時間距離為干擾變數 (Have you made the decision? The Role of Consumers’ Ambivalence in Decision Difficulty: Consideration Set Size and Temporal Distance as Moderators) | NTHU NDLTD | 碩 | 2.20 |
矛盾心理(Ambivalence)、考慮集大小(Consideration Set Size)、時間距離(Temporal Distance)、選擇困難(Decision Difficulty) 矛盾心理(... | ||||
| 112 | 音樂有顏色... 音樂有顏色？連帶色覺程度與情緒對廣告喜好度之影響：以音樂調性與音樂速度為調節變項 (Does Music Have Colors? The Impacts of Chromesthesia and Emotions on Advertising Liking as Moderated by Tonality and Tempo in Music.) | NTHU NDLTD | 碩 | 2.20 |
連帶色覺(Chromesthesia)、情緒(Emotion)、音樂調性(Tonality in Music)、音樂速度(Music Tempo)、廣告喜好度(Advertising Liking) 連帶色覺(... | ||||
| 111 | 自我建構對... 自我建構對品牌肯定的影響─以網路口碑與善因行銷為調節變數 (The Impact of Self-Construal on Brand Positivity: e-WOM and Cause-Related Marketing as Moderators) | NTHU NDLTD | 碩 | 5.82 |
自我建構(Self-Construal)、品牌肯定(Brand Positivity)、網路口碑(e-WOM)、善因行銷(Cause-Related Marketing) 自我建構(... | ||||
| 111 | 量體裁衣，... 量體裁衣，因人而異。規範焦點對溝通效果的影響 (The Tailoring Should Be Based on Individual Body Shapes, as Everyone Is Different. The Impact of Regulatory Focus on Communication Effectiveness) | NTHU NDLTD | 碩(外籍生) | 1.82 |
規範焦點(Regulatory Focus)、溝通效果(Communication Effectiveness)、論點品質(Argument Quality)、訊息多面性(Message Sidedness)、修辭風格(Rhetorical Style) 規範焦點(... | ||||
| 111 | 錢可以買幸... 錢可以買幸福？自我差距對主觀幸福感的影響：論產品類型與補償性消費之調節與中介效果 (Can Money Buy Well-Being? The Impact of Self-Discrepancy on Subjective Well-Being: The Moderating Effect of Product Type and the Mediating Effect of Compensatory Consumption) | NTHU NDLTD | 碩 | 1.82 |
自我差距(Self-Discrepancy)、補償性消費(Compensatory Consumptions)、主觀幸福感(Subjective Well-Being)、奢侈品(Luxury Products)、山寨奢侈品(Counterfeit Luxury Products) 自我差距(... | ||||
| 111 | 自我與他人... 自我與他人孰重？自我建構對品牌偏好的影響： 以品牌傳記與購物任務情境為調節變數 (Should Self or Others Be More Weighted? The Impact of Self-Construal on Brand Preference: Brand Biographies and Shopping Task as Moderators) | NTHU NDLTD | 碩(外籍生) | 3.20 |
品牌傳記(Brand Biographies)、灰姑娘品牌(Underdog brand)、一帆風順品牌(Top-Dog brand)、購物任務情境(Shopping Task)、自我建構(Self-Construal) 品牌傳記(... | ||||
| 111 | 過往總是最... 過往總是最美？認知風格對廣告喜好度的影響：以懷舊廣告與敘述視角為調節變數 (Is The Past Always Better? The Impact of Cognitive Style on Advertising Liking as Moderated by Nostalgic Advertising and Narrative Perspective) | NTHU NDLTD | 碩(提早入學) | 2.70 |
認知風格(Cognitive Style)、整體思維(Holistic Thinking)、分析思維(Analytic Thinking)、懷舊廣告(Nostalgic Advertising)、敘述視角(Narrative Perspective) 認知風格(... | ||||
| 110 | 小反而更大... 小反而更大？折扣對於募資意願的影響：以目標接近性、時間距離作為調節變項 (Is Small Even Bigger? The Impact of Discount on Funding Intentions: Goal Proximity and Temporal Distance as Moderators) | NTHU NDLTD | 碩 | 1.95 |
群眾募資(Crowdfunding)、折扣(Discount)、購買價值理論(Theory of purchase value)、目標接近性(Goal proximity)、時間距離(Temporal distance) 群眾募資(... | ||||
| 110 | 理性與感性... 理性與感性的交戰。消費者建構水準在產品吸引力中的角色：以文字彎曲度和顏色組合為調節變項 (The Battle between Sense and Sensibility. The Role of Consumers’ Construal Level in Product Attractiveness, as Moderated by Typeface Curvature and Color Combination) | NTHU NDLTD | 碩 | 1.95 |
建構水準理論(Construal level theory)、思維模式(Mindsets)、字體彎曲度(Typeface curvature)、顏色組合(Color combination)、感官行銷(Sensory marketing) 建構水準理... | ||||
| 109 | 暗戀你使我... 暗戀你使我無法平靜！完美主義對產品評價之影響： 以保密消費與產品名稱波動性為干擾變數 (I Can’t Keep Calm because I Have a Crush on You! The Impact of Perfectionism on Product Evaluation: Secrecy Effect and Name Volatility as Moderators) | NTHU NDLTD | 碩(外籍生) | 1.46 |
完美主義(Perfectionism)、保密消費(Secrecy Effect)、名稱波動性(Name Volatility)、產品評價(Product Evaluation) 完美主義(... | ||||
| 109 | 錯過的永遠... 錯過的永遠最美?猶豫不決對未行動後悔的影響:以促銷框架與訊息規範焦點為調節變項 (Is the Missing One the Best One? The Impact of Indecisiveness on the Inaction Regrets as Moderated by Promotional Framing and Message Regulatory Focus) | NTHU NDLTD | 碩 | 1.46 |
猶豫不決(indecisiveness)、促銷框架(promotional framing)、訊息規範焦點(message regulatory focus)、未行動後悔(inaction regrets) 猶豫不決(... | ||||
| 109 | 戀愛讓你與... 戀愛讓你與眾不同嗎？求偶思維對於品牌偏好的影響：以廣告隱喻性與產品稀少性為干擾變數 (Does Love Make You Unique? The Impact of Mating Mind-Sets on Brand Preference as Moderated by Ad Metaphors and Scarcity Appeal) | NTHU NDLTD | 碩 | 2.44 |
求偶思維(Mating Mind-sets)、產品稀少性(Scarcity Appeal)、隱喻廣告(Ad Metaphors)、品牌偏好(Brand Preference) 求偶思維(... | ||||
| 109 | 嫉妒對品牌... 嫉妒對品牌認同的影響: 以自我相關性與訊息多面性為干擾變數 (The Effect of Envy on Brand Identification as Moderated by Self-Relevancy and Message Sidedness) | NTHU NDLTD | 碩 | (竹教大學號無法計算) |
品牌認同(brand identification)、嫉妒(envy)、自我相關性(self-relevancy)、訊息多面性(message sidedness) 品牌認同(... | ||||
| 109 | 規範焦點對... 規範焦點對品牌認知的影響： 以彈出式廣告與廣告色彩為調節變數 (The Impact of Regulatory Focus on Brand Perception: Pop-up Ads and Advertisement Color as Moderators) | NTHU NDLTD | 碩 | (竹教大學號無法計算) |
品牌認知(Brand Perception)、彈出式廣告(Pop-up Advertisement)、廣告色彩(Advertisement Color)、規範焦點(Regulatory Focus) 品牌認知(... | ||||
| 109 | 好奇心對品... 好奇心對品牌考量的影響－ 以廣告隱喻和品牌地位為調節變數 (The Impact of Curiosity on Brand Consideration: Metaphors and Brand Status as Moderators) | NTHU NDLTD | 碩 | (竹教大學號無法計算) |
好奇心(Curiosity)、品牌考量(Brand Consideration)、隱喻(Metaphors)、品牌地位(Brand Status) 好奇心(C... | ||||
| 109 | 不想當邊緣... 不想當邊緣人？消費者社會排除對補償偏好的影響- 以數字可除性與笑容強度為調節變項 (Do You Want To Be a Misfit? The Role of Consumers’ Social Exclusion in Preference Toward Compensation: Numerical Divisibility and Smile Intensity as Moderators) | NTHU NDLTD | 碩 | 0.46 |
社會排除(Social Exclusion)、數字可除性(Numerical Divisibility)、笑容強度(Smile Intensity)、補償偏好(Compensation Preference) 社會排除(... | ||||
| 108 | 愈尷尬愈樂... 愈尷尬愈樂意捐錢？自我建構對捐款意願之影響：以消費者尷尬之場合與慈善廣告框架為干擾變數 (Can Embarrassment Lead to Giving? The Impact of Self-construal on Intentions to Donate as Moderated by the Context of Consumer Embarrassment and Charitable Advertisement Framing) | NTHU NDLTD | 碩(外籍生) | 1.89 |
消費者尷尬(Consumer)、慈善廣告(Embarrassment)、框架效應(Self-construal)、捐款意願(Framing)、自我建構(Donation) 消費者尷尬... | ||||
| 108 | 內隱理論對... 內隱理論對品牌吸引力的影響— 以產品種類廣度與搭銷商品互補性為干擾變數 (The Role of Consumers’ Implicit Theories in Brand Attractiveness: Assortment Size and Complementarity of Bundle Items as Moderators) | NTHU NDLTD | 碩 | 1.89 |
內隱理論(Implicit Theory)、產品種類廣度(Assortment Size)、搭銷銷售(Product Bundles)、品牌吸引力(Brand Attractiveness) 內隱理論(... | ||||
| 108 | 自戀者的異... 自戀者的異想世界：以品牌傲慢性及社交風險廣告作為調節變項 (The Fancy World of Narcissists: The Moderating Roles of Brand Arrogance and Social Risk Advertising) | NTHU NDLTD | 碩 | 1.89 |
自戀(narcissism)、傲慢(arrogance)、社交風險(social risk)、品牌使用傾向(brand usage intent) 自戀(na... | ||||
| 108 | 物以稀為貴... 物以稀為貴？獨特性需求對消費偏好的影響：以稀少性訴求與產品容器形狀為干擾變數 (Is the Rarer the More Precious？The Impact of Need for Uniqueness on Consumer Preferences as Moderated by Scarcity Appeals and Container Shape.) | NTHU NDLTD | 碩 | (竹教大學號無法計算) |
獨特性需求(Need for Uniqueness)、稀少性訴求(Scarcity Appeals)、產品容器形狀(Container Shape)、消費偏好(Consumer Preferences) 獨特性需求... | ||||
| 108 | 品牌與對稱... 品牌與對稱美學的相遇:以獨特性需求與產品屬性為干擾變數 (When Brands Dance with Symmetrical Aesthetics:Consumers’ Need for Uniqueness and Product Attributes as Moderators) | NTHU NDLTD | 碩 | (竹教大學號無法計算) |
商標對稱性(Logo Symmetry)、獨特性需求(Need for Uniqueness)、產品屬性(Product Attribute)、品牌態度(Brand Attitudes) 商標對稱性... | ||||
| 106 | 灰姑娘品牌... 灰姑娘品牌故事對品牌偏好的影響─以情緒智力與業務配合文章為調節變數 (The Impact of Underdog Brand Story on Brand Preference: Emotional Intelligence and Sponsored Posts as Moderators) | NTHU NDLTD | 碩 | (竹教大學號無法計算) |
灰姑娘品牌故事(underdog brand story)、品牌偏好(brand preference,)、情緒智力(emotional intelligence)、業務配合文章(sponsored post) 灰姑娘品牌... | ||||
| 105 | 外來語對廣... 外來語對廣告態度的影響:以消費者品牌熟悉度與規範焦點為干擾變數 (The Effect of Loan-Words on Ad Attitudes: Consumer Brand Familiarity and Regulatory Focus as Moderators) | NTHU NDLTD | 碩 | (竹教大學號無法計算) |
廣告(Advertising Attitudes)、廣告態度(Loan-Words)、外來語(Brand Familiarity)、品牌熟悉度(Regulatory Focus)、規範焦點(undefined) 廣告(Ad... | ||||
| 104 | 「心中的徘... 「心中的徘徊」： 時間距離、調節焦點與品牌知名度 對於諮商意願程度之影響 (The Mental Wanderings: The Impacts of Temporal Distance, Consumers’ Regulatory Focus and Brand Awareness on Counselling Willingness) | NTHU NDLTD | 碩 | 無口試日期 |
調節焦點(regulatory focus)、時間距離(temporal distance)、品牌知名度(brand awareness)、諮商意願(counselling willingness) 調節焦點(... | ||||
| 101 | 內外控人格... 內外控人格傾向、專家推薦與時間壓力對購買意願的影響 (not found) | NTHU NDLTD | 碩 | 無口試日期 |
控制信念(locus of control)、購買意願(purchase intentions)、時間壓力(time pressure)、專家推薦(expert endorsement) 控制信念(... | ||||
| 101 | 國中教師工... 國中教師工作壓力、幸福感與慢性疲勞症候群之相關研究 (not found) | NTHU NDLTD | 碩 | 無口試日期 |
國中教師(Junior High School Teachers)、工作壓力(Job Stress)、幸福感(Well-being)、慢性疲勞症候群(Chronic Fatigue Syndrome) 國中教師(... |